Scrabble markets in everything, okie-dokie edition

 [[{“value”:”For the first time in 75 years, Mattel is making a major change to the iconic board game Scrabble — and touting a “No More Scoring” gameplay option. The new launch is a double-sided version of the famous board game — one side with the original game for those who want to stick to the
The post Scrabble markets in everything, okie-dokie edition appeared first on Marginal REVOLUTION.”}]] 

For the first time in 75 years, Mattel is making a major change to the iconic board game Scrabble — and touting a “No More Scoring” gameplay option.

The new launch is a double-sided version of the famous board game — one side with the original game for those who want to stick to the long-time traditional version, and one side with a “less competitive” version to appeal to Gen Z gamers.

The flip side of the classic game, called Scrabble Together, will include helper cards, use a simpler scoring system, be quicker to play and allow people to play in teams.

“The makers of Scrabble found that younger people, Gen Z people, don’t quite like the competitive nature of Scrabble,” Gyles Brandreth, who co-hosts the language podcast Something Rhymes With Purple, told BBC Radio 4 Today. “They want a game where you can simply enjoy language, words, being together and having fun creating words.”

And:

So what’s new exactly? In addition to a dual-sided board, there are helper cards, which provide assistance, prompts and clues and can be selected to match the player’s challenge level of their choice.

In the new version, scoring is a thing of the past — now all one has to do is finish a goal and collect the goal card.

Goal cards include challenges such as: “Play a horizontal word,” “play a three-letter word” or “play a word that touches the edge of the board.”

Here is the full story.  I have read that 33 out of the world’s top 100 Scrabble players are Nigerian — I wonder what they think of this?

The post Scrabble markets in everything, okie-dokie edition appeared first on Marginal REVOLUTION.

 Games, Uncategorized 


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