[[{“value”:”Consumption of red wine in France has fallen by about 90 per cent since the 1970s, according to Conseil Interprofessionnel du vin de Bordeaux (CIVB), an industry association. Total wine consumption, spanning reds, whites and rosés, is down more than 80 per cent in France since 1945, according to survey data from Nielsen, and the
The post France fact of the day appeared first on Marginal REVOLUTION.”}]]
Consumption of red wine in France has fallen by about 90 per cent since the 1970s, according to Conseil Interprofessionnel du vin de Bordeaux (CIVB), an industry association. Total wine consumption, spanning reds, whites and rosés, is down more than 80 per cent in France since 1945, according to survey data from Nielsen, and the decline is accelerating, with Generation Z purchasing half the volume bought by older millennials.
Here is more from Adrienne Klasa at the FT. You will note these are declines from large numbers:
“With every generation in France we see the change. If the grandfather drank 300 litres of red wine per year, the father drinks 180 litres and the son, 30 litres,” said CIVB board member Jean-Pierre Durand.
In the USA, the Surgeon General is calling for cancer warnings on alcohol (NYT).
The post France fact of the day appeared first on Marginal REVOLUTION.
Food and Drink, History, Uncategorized
Leave a Reply