Markets in everything, personal fire hydrant edition

 [[{“value”:”The latest sought-after home amenity? Personal fire hydrants. The logic is that when there’s a major disaster there may not be enough fire engines to protect every house in an area. If homeowners have their own hydrant ready to go—along with hoses, nozzles and adapters—and are trained to use it all, that could help reduce
The post Markets in everything, personal fire hydrant edition appeared first on Marginal REVOLUTION.”}]] 

The latest sought-after home amenity? Personal fire hydrants. The logic is that when there’s a major disaster there may not be enough fire engines to protect every house in an area. If homeowners have their own hydrant ready to go—along with hoses, nozzles and adapters—and are trained to use it all, that could help reduce the number of homes destroyed.

Real-estate agents say mentioning a personal fire hydrant in the marketing materials now helps sell homes. “People notice it. It’s definitely a plus,” says Stephen Kotsenburg of Christie’s International Real Estate, who has the listing for a four-bedroom, three-bathroom, 3,388-square-foot home in Park City, Utah. It’s on the market for $2.1 million and advertises a fire hydrant, which is painted bright red and is visible as you come up the driveway.

Victoria Waldorf is the listing agent for a five-bedroom, three-bathroom, 4,691-square-foot house that is for sale for $1.775 million in Agua Dulce, Calif. She says she points out the personal fire hydrant to everyone who comes through for a viewing. “There’s relief in people’s faces,” she says.

Here is more from the WSJ, via Daniel Lippmann.

The post Markets in everything, personal fire hydrant edition appeared first on Marginal REVOLUTION.

 Current Affairs, Uncategorized 


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