Houston France markets in everything

 [[{“value”:”Houston First, the city’s tourism department, revealed that it is paying $90,000 per year for three years — meaning the city will invest a whopping $270,000 to have the Michelin Guide here in Houston. Holly Clapham-Rosenow, Houston First’s chief marketing officer, says the city redirected some of its budget from various departments to the guide, which
The post Houston France markets in everything appeared first on Marginal REVOLUTION.”}]] 

Houston First, the city’s tourism department, revealed that it is paying $90,000 per year for three years — meaning the city will invest a whopping $270,000 to have the Michelin Guide here in Houston. Holly Clapham-Rosenow, Houston First’s chief marketing officer, says the city redirected some of its budget from various departments to the guide, which is standard for opportunities that come about during the year or when business strategies shift. “Budgets have some fluidity if the right opportunities come about, and opportunities like Michelin, Top Chef, and James Beard — we’re going to jump on them,” she says, adding that the investment seemed worth it considering the culinary scene is one of Houston’s biggest traveler draws.

According to Houston First’s 2023 Strategic and Budget Summary, money spent on food and beverage accounts for around 32 percent of the money spent during day trips to Houston and 24 percent of the money spent during overnight trips — the highest cost behind lodging.

Here is the full story, via the excellent Samir Varma.

The post Houston France markets in everything appeared first on Marginal REVOLUTION.

 Economics, Food and Drink, Uncategorized